Senior Account Director
Clearstart is searching for a seasoned and strategic marketing leader to join our team as a Senior Account Director. You will be responsible for managing our rapidly growing startup clients, providing them with the senior level strategic marketing leadership they need to effectively take their company to the next level.
About The Role
As a Senior Account Director at Clearstart, you're a fractional marketing leader to health tech startups who sometimes gets confused with also being the Chief Growth Officer. You're a cross functional team player that sits between founders, sales, product and marketing to align all initiatives with company objectives. Your primary responsibilities will revolve around leading strategic client engagements, fostering a deep understanding of each client’s business objectives, competitive landscape, brand vision, and marketing strategy. You believe no two companies are alike, and look at each client as a unique opportunity to try something new - no playbooks allowed here.
You will collaborate closely with both your clients and your team at Clearstart to develop comprehensive marketing plans across multiple channels, ensuring alignment with client objectives and industry trends. Additionally, you will oversee the execution of client campaigns, providing direction to internal teams and ensuring the delivery of highly effective marketing strategies that meet the client’s goals and business needs.
Your ability to think strategically, build strong client relationships, and drive campaign success will be essential in driving growth and success for both our clients and our agency.
Who You Are
- A full-funnel marketer with at least 5 years of experience in a leadership role, ideally within the healthcare industry (a plus).
- A strategic thinker who can develop and execute high-impact marketing initiatives aligned with client goals and industry trends.
- A relationship-builder who thrives on forging strong and trusting relationships with senior executives at fast-growing startups.
- A collaborative leader who can effectively guide and mentor internal teams while working seamlessly with cross-functional departments.
- A hands-on practitioner who is not afraid to get involved in the day-to-day execution of marketing campaigns.
- A proven track record of success in driving measurable results for clients, including increased brand awareness, lead generation, and revenue growth.
- An adaptable and forward-thinking individual who embraces a fast-paced environment and stays abreast of the latest marketing trends and technologies.
What You'll Do
- Lead client engagements: Own the client relationship from start to finish, serving as a trusted advisor and advocate for Clearstart’s services.
- Develop and execute strategic marketing plans: Partner with clients to develop comprehensive marketing plans that align with their unique business objectives and competitive landscape.
- Manage and mentor internal teams: Oversee the execution of client campaigns, providing clear direction and guidance to internal teams (design, content, social media etc.)
- Drive business growth: Identify and pursue opportunities for upselling and cross-selling services to expand client relationships.
- Stay ahead of the curve: Continuously research and stay informed about the latest marketing trends and technologies to ensure our clients' campaigns are positioned for success.
- Deliver impactful presentations: Communicate new ideas and marketing strategies persuasively to clients and internal teams.
- Measure and report results: Track key performance indicators (KPIs) and analyze data to demonstrate the ROI of marketing campaigns.
The Ideal Candidate Will Possess...
- A strong understanding of B2B and B2C marketing principles.
- Experience in developing and managing integrated marketing campaigns across various channels (online, offline, social media, etc.).
- Excellent communication and presentation skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills and the ability to translate data into actionable insights.
- Proficient in project management tools like Monday.com and marketing automation platforms like HubSpot and ActiveCampaign.
What We Offer
- The opportunity to work with innovative and high-growth health startups.
- A fast-paced and dynamic work environment.
- A collaborative and supportive team atmosphere.
- Competitive salary and benefits package.
- The chance to make a real impact on our clients' businesses.
